If you’re not familiar with the term, floral event styling is all about designing flowers, foliage and so on to create a cohesive contribution to the atmosphere and theme of a grand occasion such as a wedding, big party or corporate occasion. It’s about much more than merely putting a few simple bouquets together – the focus is on transforming spaces to create memorable, visually stunning experiences while, often, enhancing brand identity at the same time.
For example, you could use blooms to create a dramatic focal point, such as an entrance arch or a gorgeous backdrop. Or perhaps you’d prefer a hanging installation!
Key elements include atmosphere creation through the evocation of a particular feeling, whether that’s romance, rustic charm or luxury. Your florist should work with you to interpret your vision for your event, whether it’s your wedding or anything else. Plus you may want to discuss issues such as the sustainability of the arrangements with them.
Floral event styling often also involves incorporating things like lighting, vases and other props or linens to complete the overall look of an arrangement.
Making flowers the starting point
With all floral event styling, the design begins with the flowers themselves. The blooms’ colour, whether or not they’re in season, their shape and size and so on, form the starting point for every other design choice, from linens and the surrounding furniture to lighting and tableware. This gives any occasion a cohesive feel and ensures it has been thoughtfully curated.
How floral arrangements create and enhance atmosphere
Flowers have the ability to make spaces seem softer, to add depth and to create atmosphere in a way that absolutely nothing else has the power to do. Whether you’re going all out for a statement installation, tablescape design or subtle floral accents, floral event styling enhances the guest experience and transforms even the most ordinary venue into somewhere memorable.
Floral arrangements as unique as the occasion
No two events are ever the same, which is why floral event styling should always be tailored and be bespoke to each individual occasion. Again, having the flowers themselves at the core of every arrangement allows florists to create unique arrangements and installations reflecting the event’s personality, scale and purpose. Each design should have high-impact visuals which leave a lingering impression.
The Distinctive Elegance difference
At Surrey-based Distinctive Elegance, we’re a leading provider of wedding floristry and event styling services across the south-east, including Hampshire and Berkshire as well as Surrey. Whatever your vision for your big day, whatever its theme and whatever the type and style of venue you have chosen for the occasion, or just have in mind at this stage, let us bring it beautifully to life. (We also run hugely popular floristry workshops.)
We fully appreciate the importance of flowers to red-carpet events such as weddings, and we love styling and enhancing these special days. What’s more, we’ll work with you and your other suppliers to create a highly personal, exquisite floral scheme.
Equally, if you’re not sure how you want your flowers to be on the day, whether for your wedding or anything else, talk to us. Distinctive Elegance can come up with a design that suits you and your occasion to perfection.
Follow us on social media, read some of our reviews from previous delighted clients – and have a think about how we could help you, too.
